About Juan Carreno
Founder & Principal Advisor, Wavelength Partners
Juan Carreno is a hospitality commercial executive with more than 15 years of experience across hotel distribution, revenue management and strategic partnerships.
His career spans Asia Pacific, Latin America and North America, where he has led multi-market teams and managed portfolios exceeding 800 hotels. This experience has given him a practical understanding of the commercial challenges facing hotels—from balancing direct and third-party distribution to improving revenue performance, evaluating partnerships and making sound decisions in complex markets.
Juan founded Wavelength Partners to make senior commercial expertise more accessible to independent hotels, regional hotel groups and hotel management companies. His approach combines strategic insight with practical, independent advice, helping owners and management teams identify priorities, make confident decisions and pursue sustainable, profitable growth.
Through Wavelength Partners, Juan provides experienced commercial support without the cost or long-term commitment of a full-time executive appointment.
Our Mission
Our mission is to help independent hotels, regional hotel groups and management companies make smarter commercial decisions that deliver sustainable, profitable growth.
Our Approach
Wavelength Partners helps independent hotels, regional groups and management companies maximise profitable room revenue through smarter commercial strategy, distribution, and strategic partnerships. We bring senior, independent expertise across hotel distribution, revenue strategy, commercial partnerships and fractional commercial leadership.
Built on more than 15 years of experience across hotel distribution, revenue management and regional commercial leadership, Wavelength understands the entire commercial journey - from hotel inventory and distribution partners to the end customer. That perspective helps clients make better commercial decisions, not just better pricing decisions.
Why Wavelength Partners?
Commercial expertise without overhead
Independent hotels, regional hotel groups and management companies face the same distribution, revenue, and commercial challenges as global brands - but often without dedicated revenue teams, distribution specialists, or senior commercial leadership.
Wavelength Partners provides practical, hands-on commercial expertise to help hotels improve revenue performance, strengthen distribution strategies, and unlock new growth opportunities.
The challenges we help solve
Distribution has become increasingly complex
Managing OTAs, wholesalers, direct channels, connectivity partners, and emerging platforms requires expertise and constant attention. Without a clear strategy, distribution costs rise while performance suffers.
Revenue opportunities are often hidden
Many hotels focus on occupancy alone, missing opportunities to improve profitability through better pricing, channel mix, inventory management, and commercial decision-making.
Commercial resources are limited
Independent hotels rarely have the budget or need for a full-time Head of Revenue, Director of Distribution, or Chief Commercial Officer - yet still need strategic guidance and leadership.
Growth depends on the right partnerships
Strong commercial relationships can open doors to new markets and new sources of business, but identifying and managing the right partnerships takes experience and industry knowledge.
What makes Wavelength Partners different?
Built from industry experience
More than 15 years of experience across hotel distribution, revenue optimisation, strategic partnerships, and commercial leadership throughout Asia Pacific and global markets.
Independent and objective
Recommendations are based on what is best for your business - not on vendor relationships, technology commissions, or preferred suppliers.
Practical, not theoretical
Focused on clear actions, measurable outcomes, and solutions that can be implemented in real-world operating environments.
Flexible engagement
Whether your need a one-off strategic review, project-based support, or ongoing fractional commercial leadership, engagement can be tailored to your requirements.
The Wavelength Approach
Assess
Understand your current commercial performance, challenges, and opportunities.
Align
Develop practical strategies that support your business objectives.
Execute
Implement recommendations with clear accountability and measurable outcomes.
Optimise
Continuously refine performance as markets, demand, and business priorities evolve.
Services
Commercial Performance Review
Gain a clear, independent view of your hotel’s commercial performance and where the greatest opportunities lie.
Revenue & Distribution Strategy
Build an integrated revenue and distribution strategy designed around profitability—not simply occupancy or topline growth.
Partner Strategy & Negotiation
Fractional Commercial Leadership
Develop stronger commercial partnerships, improve existing agreements and focus resources on the relationships that offer the greatest strategic value.
Fractional Commercial Leadership
Fractional Commercial Leadership
Access experienced commercial leadership without the cost or long-term commitment of a full-time executive appointment.
Contact Us
Let's Talk
Every hotel's challenges are different. If you'd like to discuss your commercial goals, we'd be happy to explore how Wavelength Partners can help.
